![]() A gift basket full of soup and baked goods provides an option for mothers with a sick child away at college, or individuals like Wymer, with a sick relative miles away to send their loved ones the gift of solace that comes with a home-cooked meal. In a gift delivery service market full of flowers, candy, and assorted fruit whose exemplary customers are traditionally a husband sending his wife a surprise on their anniversary, or a customer wanting to send a token of gratitude to a business for their services, Spoonful of Comfort seems to fill a clear gap in the market. Spoonful of Comfort, operating under a business model similar to that of an online flower ordering service, now provides other individuals in situations similar to Wymer’s with the option of sending 4-6 servings of chicken, or tomato soup along with rolls, cookies, a card and a ladle, wrapped and shipped in customized packaging to their sick loved ones. It was at this moment, when she realized that the gift basket delivery service market was failing to provide appropriate options for occasions like this one, that Wymer says that Spoonful of Comfort was born. Wymer wished that she could send her mother what she, and, and so many others take to be the ultimate panacea and source of comfort for any illness: a warm bowl of chicken soup. Faced with an array of chocolate and flower options, Wymer could not find anything that seemed appropriate for her particular situation. Wanting to comfort her mother in a way that transcended their geographical distance, Wymer scoured the Internet for an appropriate gift to send her mother. At the time of her mother’s diagnosis, Wymer was living in Florida but her mother was living thousands of miles away in Canada. ” Wymer was inspired to start the company in 2007 when her now deceased mother was diagnosed with lung cancer. On the Season 8 premiere, the Sharks were fed with a product that they believed tasted good, but not good enough for a second taste.įounded in 2008 by CEO Marti Wymer, Spoonful of Comfort is a gift basket service website providing customers with a way to send “sick or struggling” loved ones “ homemade soup gift baskets. ABC Network’s hit reality show “Shark Tank” gives budding entrepreneurs the opportunity to pitch their business ideas to a panel of business tycoons and investors dubbed “Sharks”. ![]()
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